Category Archives for Writing

content marketing

Editing Tips and Tricks for Optimized Content Marketing

With more than 92,000 new articles published online each day, your content is perpetually engaged in a fierce battle. You’re trying to stand out from the pack—especially when it comes to search engine rankings. In its guidelines, Google makes the following recommendations to ensure that you’re posting quality content that will perform well within its […]

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blog writing

10 Steps to Enhance Your Blog Writing: Writing for People, Not Bots

There is a current popular obsession with optimizing content to perform well in online searches. Given this, it’s no surprise that many bloggers write as if their target audience is made up of bots and not human beings. It’s true that it is important for your blog posts to show up in search engines. However, […]

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content marketing

Content Marketing Success: Five Exciting and Innovative Tips

When it comes to promoting your business, it’s no longer enough to use your blog as a supporting component of a broad marketing strategy. Instead, your blog should be the foundation on which all other promotional and communications activities are constructed. As digital media mogul Chris Brogan reminds us, your blog is your online “home […]

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compelling blog content

Writing Compelling Blog Content to Keep Readers Coming Back for More

Building an audience for your blog—and maintaining it over time—can be one of the most challenging aspects of online publishing. Regardless of your subject matter or style, compelling blog content is the key to keeping your readers coming back for more. The following universal guidelines are guaranteed to help you create captivating, share-worthy posts that […]

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blog post length

Length Matters – Determining Optimal Blog Post Length

Over the roughly 20-year history of blogging, experts have struggled to answer the question so many online writers have raised. What is the optimal blog post length? As you might imagine, there is no one-size-fits all answer. Instead, there is a range of responses depending on the format, audience and purpose of your post. Determining […]

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