Whether you’ve just launched your blog or have been blogging for years, you know that establishing your readership doesn’t just happen—and it definitely doesn’t happen overnight. To draw new eyes to your blog, you’ll need to take an aggressively proactive approach to promoting your content and reaching readers. This is how you start cultivating an audience.
With more than 92,000 new articles published online each day, your content is perpetually engaged in a fierce battle. You’re trying to stand out from the pack—especially when it comes to search engine rankings.
In its guidelines, Google makes the following recommendations to ensure that you’re posting quality content that will perform well within its algorithms:
- Make pages primarily for users,
No matter how long you’ve been blogging, increasing your blog traffic is probably one of your primary goals. It’s true that you can always increase your blog traffic through advertisements. However, the true holy grail of blogging is organic traffic. This is traffic that naturally arrives at your site through search engines,
There is a current popular obsession with optimizing content to perform well in online searches. Given this, it’s no surprise that many bloggers write as if their target audience is made up of bots and not human beings. It’s true that it is important for your blog posts to show up in search engines.
When it comes to promoting your business, it’s no longer enough to use your blog as a supporting component of a broad marketing strategy. Instead, your blog should be the foundation on which all other promotional and communications activities are constructed. As digital media mogul Chris Brogan reminds us,
You finally did it—you created a blog. Maybe you’ve secured a domain name. You selected a clean, easy-to-navigate layout. You’ve published a handful of well-written, information-rich posts. Yet somehow, your readership numbers aren’t what you expected. What’s the secret to getting your content in front of the thousands of eyeballs who need to read it?
Everyone has that special something that motivates them to start blogging. For many, the primary motivator is the idea of liberation from a dead-end day job. For others, it is the idea of making money from the comfort of their own home. And of course, the concept of making money writing about things you love is a big draw.
For new bloggers just starting out in WordPress, the difference between Posts and Pages may not seem immediately obvious. In this article, we’ll tease out the distinctions between the two formats. We will also identify when to use each of them for maximum impact.
WordPress Posts Defined
When WordPress first launched in 2003,
As you establish your blog, you will look to grow your audience, and your income. Online influencers can be an important force multiplier to help you achieve your goals. But like any relationship, a healthy, mutually beneficial partnership with an influencer doesn’t just happen overnight. It requires time, attention and careful cultivation.
Building an audience for your blog—and maintaining it over time—can be one of the most challenging aspects of online publishing. Regardless of your subject matter or style, compelling blog content is the key to keeping your readers coming back for more. The following universal guidelines are guaranteed to help you create captivating,