Developing the Perfect Content Calendar

Writing can tend to become the main focus when marketing content. However, publishing is the darker side of content marketing. If you fail to make a plan for the publishing of content, it is likely not to be engaged with, or even seen. One of the more effective ways of managing publishing aspects of your content marketing processes is the development of a content calendar.

Cultivating an Audience: How to Get People to Your Blog

cultivating an audience

Whether you’ve just launched your blog or have been blogging for years, you know that establishing your readership doesn’t just happen—and it definitely doesn’t happen overnight. To draw new eyes to your blog, you’ll need to take an aggressively proactive approach to promoting your content and reaching readers. This is how you start cultivating an audience.

Editing Tips and Tricks for Optimized Content Marketing

content marketing

With more than 92,000 new articles published online each day, your content is perpetually engaged in a fierce battle. You’re trying to stand out from the pack—especially when it comes to search engine rankings.

In its guidelines, Google makes the following recommendations to ensure that you’re posting quality content that will perform well within its algorithms:

  • Make pages primarily for users,