Writing can tend to become the main focus when marketing content. However, publishing is the darker side of content marketing. If you fail to make a plan for the publishing of content, it is likely not to be engaged with, or even seen. One of the more effective ways of managing publishing aspects of your content marketing processes is the development of a content calendar.
Whether you just launched your blog or you’ve been publishing online for years, growing your traffic is likely one of your primary long-term objectives. However, you’re not just looking for sheer numbers growth. You want to attract the right kind of traffic. This is traffic that converts to more ad clicks,
Whether you’ve just launched your blog or have been blogging for years, you know that establishing your readership doesn’t just happen—and it definitely doesn’t happen overnight. To draw new eyes to your blog, you’ll need to take an aggressively proactive approach to promoting your content and reaching readers. This is how you start cultivating an audience.
With more than 92,000 new articles published online each day, your content is perpetually engaged in a fierce battle. You’re trying to stand out from the pack—especially when it comes to search engine rankings.
In its guidelines, Google makes the following recommendations to ensure that you’re posting quality content that will perform well within its algorithms:
- Make pages primarily for users,
There is a current popular obsession with optimizing content to perform well in online searches. Given this, it’s no surprise that many bloggers write as if their target audience is made up of bots and not human beings. It’s true that it is important for your blog posts to show up in search engines.
When it comes to promoting your business, it’s no longer enough to use your blog as a supporting component of a broad marketing strategy. Instead, your blog should be the foundation on which all other promotional and communications activities are constructed. As digital media mogul Chris Brogan reminds us,
For new bloggers just starting out in WordPress, the difference between Posts and Pages may not seem immediately obvious. In this article, we’ll tease out the distinctions between the two formats. We will also identify when to use each of them for maximum impact.
WordPress Posts Defined
When WordPress first launched in 2003,
Building an audience for your blog—and maintaining it over time—can be one of the most challenging aspects of online publishing. Regardless of your subject matter or style, compelling blog content is the key to keeping your readers coming back for more. The following universal guidelines are guaranteed to help you create captivating,
Have you launched your blog yet? Even if you’re biding your time and gathering up content, you’re likely familiar with the concept of HTML coding. Maybe you remember it from school. Maybe you’ve dabbled a bit with it while configuring your design and blog layout.
There’s no question that adding images to your blog makes your posts more appealing and engaging to readers. According to research by content marketing platform Skyword, including images can increase views to a specific post by a whopping 94 percent—and even more than that for specific topics,